It’s been exciting to see the beauty industry’s growth the past 20 years, but for many it can be overwhelming.
While serving tens of thousands as an industry leader, our team has been dedicated to preparing professionals at all levels for success.
So, first let’s talk about how and why the salon and spa industry is growing.
Self-care: As people awaken to their own self-worth, the salon and spa industry has seen clients and sales increase rapidly in the last 10 years.
Wanting more personal attention, clients have become more like “family” and are increasing regular appointments with new services.
Self-care is just not for clients, though. Professionals in the industry are now sharing openly that their own self-care needs are being expressed through their work.
Technology: Technology has given clients the ease to schedule and be notified about appointments. This is leading to fewer no-shows, less juggling for appointments and more steady income on the professionals’ side.
Social media is also changing the way “word of mouth” has traditionally been used as a marketing tactic, creating the ability for professionals to focus on their services and business growth instead of simply managing calendar appointments.
Freedom: The “9 to 5” model for work and life has changed in the past decade, bringing more freedom than ever before. Salon & spa owners and professionals are designing their work hours to fit both their lifestyle and the lifestyles of their clients. This type of freedom opens up the possibilities for similar businesses to thrive at different times.
Even though self-care, technology and freedom are continuously changing the landscape of the industry, the good news is that it is actually possible to enjoy and prepare for growth without being overwhelmed.
If your salon or spa has grown in the past few years or you are looking at personally growing, it's time to review a few things to prepare.
Are you following your true calling and spending time on self-care?
Take a few minutes today and reflect on how you can take care of yourself and your business in a positive and productive way. Would you like to connect with like-minded people and have support from those in the industry? Maybe your business feels vulnerable, and you need to make sure you’re protected by someone like Alternative Balance.
Is your technology up to date?
What ways do you communicate with your clients or staff? How do you market your services?
Let’s face it -- we are not in the technology industry, we are in the beauty industry. Luckily, there are companies like MINDBODY who can help us understand our needs and who have the technology part figured out.
Are you having the time of your life?
If you work in the industry, then you already know how valuable time is. But do you have the freedom you want, are you doing the things that you want to do and that you are good at doing? Being mindful about your freedom is essential to your growth. Take a few deep breaths, accept that you are exactly where you are for a reason and that it’s only going to get better from here.
Then, when you ready to move to the next level, write down 5 things that give you freedom.
Growth can be exciting and liberating, and we hope you have found a few resources here to support and prepare your journey. What you do changes lives, and we believe that together we are changing the world!